Calories can be a handy resource – the NHS maintain that a calorie counting diet is still a good overall way to understand your food intake and can be an invaluable tool if you're trying to lose weight in a sustainable, healthy way. So, what to do if you're looking to track?įirst of all, while being mindful of the above, you don't have to dismiss calorie counting totally.

For example, you could hit your daily calorie target but in actuality have eaten twice your daily sugar allowance. When downloading a calorie counting app though, it's important to remember that calories alone won't take into account whether your food is nutrient-dense, satiating or just out-and-out healthy. Kleiner Perkins has released a video of partner John Doerr, a lead investor in MyFitnessPal who sits on the board, interviewing the Lee brothers about the origins of their company.Nutrition and a balanced diet can be something people look to when a new year rolls around. Under Armour said it expected to close the MyFitnessPal acquisition in the first quarter of 2015.

When asked about how MyFitnessPal's business model might change, Lee hinted at a premium version of the app where users paid for additional features that would increase their likelihood of weight loss success, or premium versions that could be prescribed to patients. Lee and his brother Albert are listed as co-founders of the company.īaltimore, Maryland-based Under Armour said it had also acquired Endomondo, a fitness-tracking app largely popular in Europe in January for $85 million. Endomondo is based in Copenhagen, Denmark, and claims to have one of the largest digital communities of fitness enthusiasts, with approximately 20 million registered users. Last summer MyFitnessPal announced it would include steps tracking as a core feature, overlapping further with the software provided by wearable trackers made by Fitbit or Jawbone. 'There’s never been something like this.”

“We have the largest database that’s ever existed of what people eat,” Lee said in an interview with Forbes last year.

Under armour food tracker app