Meanwhile, digital entertainment experts like David Cole, the founder of DFC Intelligence, says, “The buzz on these games has not been that great. “There are elements and gameplay mechanics that feel familiar, but they’re combined in a way that’s different from anything else they’ve played.”

Mike Frazzini, VP of Amazon Games, shared a positive spin on its reception: “One of the things that we hear most often from people who try Crucible is that it feels unique,” he says. So far so mediocre - Early reviews of the game have been all over the place.

That will help it gain attention from the streaming crowd, with or without a big marketing push. As Bloomberg notes, it’s fast-paced and exciting to watch, even if you’ve never played before. Though the Crucible team hasn’t put out much in terms of hardcore marketing - there’s no big virtual launch party planned or anything of that nature - the game is made with online streaming in mind. Twitch will help somewhat - Amazon knows online gaming is super in right now because it owns Twitch, the increasingly popular game-streaming site.

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